I would like to quote below from Mind over Muscle by Jigoro Kano, page 94-95.
"We have now established judo's three aspects - training for defense against attack, cultivation of the mond and body, and putting one's energy to use. We have also affirmed judo's highest goal as self perfection for the betterment of society. For the sake of convenience, let us place the foundation - training for defense against attack - at the bottom and call it lower level judo. Let us call training and cultivation, which are by-products of training for defense and attack, middle-level judo. The study of how to put one's energy to use in society comes last, so let us call it upper leve judo.
When we divide judo into these three levels, we can see that it must not be limited to training for fighting in the dojo, and even if you train your body and cultivate your mind, if you do not go a level higher, you cannot truly benefit society. No matter how great a person you are, how superior your inytelligence, or how strong your body, if you die without achieving anything, as the proverb says: 'Unused treasure is a wasted treasure.' It can be said that you perfected yourself, but it cannot be siad that you contributed to society. I urge all practitioners of judo to recognise that it consists of these three levels and to undergo their training without undue emphasis of one aspect over another."
I feel this message is of great value to coaches.
Of course you must strive to ensure your players have the technical ability to apply defense against attack, the first level. Some coaches also step up to the second level, and seek to cultivate the bodies and minds of their athletes, encourage them to develop physically in a balanced way, and encourage them to better their minds through education. Only some coaches work hard to study how to put their energies to use to benefit society.
Try to be a coach who benefits society, it's one of the things that makes judo more than sport.
I hope you have the time to vist the European Judo Union Level 3 Coach Award at www.judospace.com.